Privacy Policy

1. Who We Are

Phantom MX ("we," "us," or "our") operates the website at phantom-mx.com. We sell premium moto apparel for riders. For questions about this policy, contact us at support@phantom-mx.com.

2. Information We Collect

We collect the following types of information:

• Email address — when you sign up for our newsletter or submit our contact form.
• Name and message — when you submit a contact request.
• Order and payment information — collected and processed directly by Shopify during checkout. We do not store your payment card details.
• Usage data — pages visited, referring URLs, device type, and general location (country/region) collected via Vercel Analytics. This data is aggregated and does not identify you personally.
• Session activity — we use Microsoft Clarity to record anonymized session replays and heatmaps (taps, scrolls, and navigation on our site) to understand how visitors use the store and improve it. Clarity masks text and form inputs by default and sets cookies to support this. Its use is governed by Microsoft's Privacy Statement.
• Advertising and measurement data — we use the TikTok Pixel on our site. With Automatic Advanced Matching enabled, the pixel may scan for identifiers on our site (such as your email address or phone number, if present) to match your visit to a TikTok account for ad measurement and attribution. With enhanced data postback enabled, TikTok may also collect page content (such as product details and meta tags), visitor actions (such as clicks and time spent), and performance data (such as page load speed). First-party cookies are set to support this measurement. TikTok's use of this data is governed by TikTok's Privacy Policy.
• Cart data — your shopping cart is stored locally in your browser (localStorage) so it persists between visits.

3. How We Use Your Information

• To fulfill and communicate about your orders
• To send you promotional emails and discount codes (only if you opted in)
• To respond to your support or contact inquiries
• To improve our website and understand how visitors use it

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We share data only with the following service providers to operate our business:

• Shopify — our e-commerce and checkout platform. Shopify stores order data, customer accounts, and processes payments on our behalf. Shopify is PCI DSS compliant.
• Vercel — hosts our website and provides privacy-friendly, cookieless analytics.
• Microsoft Clarity — receives anonymized interaction data (session replays and heatmaps) to help us analyze and improve the site experience.
• TikTok — we share advertising and measurement data via the TikTok Pixel, including page views, visitor actions, and (where matched) hashed identifiers, to measure ad performance and improve ad targeting. TikTok may use this data in accordance with their own privacy policy.
• Print fulfillment partners — receive your shipping address and order details to produce and ship your order.

5. Email Marketing

If you provided your email address, we may send you updates about new products, promotions, and exclusive offers. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at support@phantom-mx.com. We comply with the CAN-SPAM Act.

6. Cookies and Local Storage

We keep cookies to a minimum. Our traffic analytics (Vercel Analytics) are cookieless, and your shopping cart is stored in your browser's localStorage — not a cookie — so it persists between visits.

Some tools we use do set cookies: Microsoft Clarity sets cookies to power anonymized session replays and heatmaps, and the TikTok Pixel sets first-party cookies for advertising measurement and attribution. You can manage or clear cookies at any time through your browser settings, though doing so may affect our site analytics and ad measurement. TikTok also honors opt-outs via your TikTok account ad settings.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of marketing communications at any time
• Opt out of the "sale" or "sharing" of personal information for targeted advertising (California residents)
• Lodge a complaint with your local data protection authority (EU residents)

California residents: We do not sell your personal information for money. However, our use of the TikTok Pixel for advertising may be considered a "sale" or "sharing" of personal information for targeted advertising under the CCPA/CPRA. To opt out, email us at support@phantom-mx.com with "Do Not Sell or Share" in the subject line, or disable ad tracking in your browser/device settings — we honor recognized opt-out signals such as Global Privacy Control where required.

To exercise any of these rights, email us at support@phantom-mx.com.

8. Data Retention

We retain your information for as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes. Email subscribers are retained until you unsubscribe.

9. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent revision. Continued use of our site after changes constitutes acceptance of the updated policy.

11. Contact

Questions about this policy? Email us at support@phantom-mx.com or use our contact page.